Trends in Labeling and Automation

The search for efficiency, customization, and shelf appeal is shaping the future of industrial packaging. In this context, Sleeve Machines are emerging as key players in smart automation and modern labeling. With the ability to fully wrap containers attractively, Sleeve Labeling is gaining ground across industries such as food, beverages, cosmetics, and cleaning products.

In this article, you'll discover how this technology is transforming the market and the main labeling and automation trends that are making sleeve packaging one of the most innovative solutions today.

How Sleeve Labeling Works

Sleeve labeling uses a heat-shrinkable film (usually PET, PVC, or OPS) that fully or partially wraps the packaging. The label is applied using a sleeve machine, then passes through a shrink tunnel that molds the sleeve perfectly to the container.

Sleeve machines include:

  • Sleeve applicators
  • Shrink tunnels
  • Conveyor belts
  • Steam generators
  • No-stop systems for continuous operation

These systems deliver speed, consistency, and accuracy, reducing waste and boosting efficiency. Learn more at IMEK Sleeve Labeling Machine.

Benefits and Advantages

Why is sleeve labeling gaining popularity?

  • 360º label design for maximum impact
  • High level of customization
  • Shelf appeal and brand visibility
  • Reduced waste and rework
  • Versatile for various shapes and sizes
  • Meets labeling regulations with ease
  • Lower cost compared to adhesive labels
  • Eco-friendly (no glue required)
  • Compatible with Industry 4.0 technologies
  • Local manufacturing and technical support (see more here)

Watch it in action:

How to Choose the Right Machine

When selecting your sleeve machine, consider:

  • Daily production volume
  • Type and format of packaging
  • Available space in your facility
  • Required automation level
  • Sleeve type (full, partial, easy-open)
  • Technical support and warranty
  • Integration with existing lines

IMEK offers customized, high-quality national solutions.

Industry Applications

Sleeve labeling is ideal for:

  • Food and beverage
  • Home care and cleaning
  • Cosmetics and toiletries
  • Dairy products
  • Pharmaceuticals

The flexibility of sleeve packaging makes it suitable for highly competitive markets.

How to Select the Ideal Product

Key points to define the best sleeve machine:

  • Type of label and visual layout
  • Production goals
  • Technical requirements of the bottle or container
  • Future scalability
  • Support from sleeve label suppliers

IMEK supports you throughout the entire journey with tailored solutions.

Sleeve labeling is no longer a trend—it’s a market standard. With sleeve machines, your production gains efficiency, visual appeal, and cost reduction.

If you're looking for real innovation, trust the national leader in sleeve solutions.

Talk to our expert team and upgrade your line today!
https://imek.com.br/maquinas





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Call: +55 (14) 99847-7052
José Pereira Guedes, 2-54
17031-420 Bauru, Sao Paulo, Brazil